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OUR STORY

It was in this fascinating unexpected frontier between the urban environment and the beach lifestyle that the idea of three friends from Milan was born, back in 2014. After several trips together around the world, sailing across the Mediterranean, relaxing on a terrace in Malibu, diving in the Caribbean, they got their inspiration from a series of events: every time they went somewhere, someone lost their personal belongings- keys, sunglasses, and documents.

So they looked at each other during a trip
in Bali, saying that if the side pockets of their swimsuit had zippers, all the important things would have been “SAFE!” It’s in Thailand where the brand idea came true with the name “SAFE” as the first feeling  is to be confident, keeping your pockets sealed and free to enjoy your amazing trips and experiences. It was simple-just make the practical essential and zip your life with “SAFE.”

OUR PHILOSOPHY

“Live the life as on a beach”

OUR PRODUCTS

TASTING WINE AT SUNSET ON A YACHT, GOING TO THE BEST POOL PARTY IN THE CITY, HAVING DINNER IN AN EXCLUSIVE BEACH CLUB… THE SAFE MAN EASILY FINDS A GREAT EXCUSE TO SHOW HIS SWIM TRUNKS. THE SPECIAL ZIP POCKETS ALLOW EVERYONE TO FEEL COMPLETELY FREE IN ANY SITUATION. CONFIDENCE AND ELEGANCE ARE THE ONLY DRESS CODE ALL MEN ALL OVER THE WORLD ARE LOOKING FOR!

DISTINCTIVE DETAILS

Details make the difference.This is the first rule of elegance. The zipped pocket is our signature. Smart and sophisticate, it allows the wearer to feel absolutely at ease while enjoying the beach, travelling, moving around the city or even… playing golf.

SELECTED MATERIAL

From the most classic to the most daring. All Safe patterns are creative, charismatic and cosmopolitan. Each colour and print of every collection is the result of worldwide collaborations. From Asia to the US West Coast to Africa to the Mediterranean Sea, they all have one common property: the extreme comfort.

STYLE & COMFORT

All our swimsuits are made with very light and soft materials. Therefore they dry very fast and are extremely comfortable to wear. The made in Italy signature guarantees the best quality of fabrics and refined materials.